web design case study

KYF India — turning franchise interest into qualified partners

We redesigned KYF India's franchisor onboarding flow, optimized pages for franchisee conversion and built onboarding materials that reduced time-to-sign by 40%.

+78% Franchise Leads

40% Faster Onboarding

The Challenge

KYF India faced critical obstacles in their franchise growth strategy

Confusing Onboarding Flow

Potential franchisors struggled to understand the steps required to partner with KYF India, leading to drop-offs.

Low Conversion Rates

Franchise interest forms had minimal submissions due to lack of trust signals and clear value propositions.

Missing Trust Elements

Absence of case studies, testimonials, and clear success metrics made it difficult to build credibility.

Our Goals

Clear, measurable objectives to transform their franchise acquisition process

Increase Franchise Lead Submissions

Target: 50% increase in franchise interest form submissions within 90 days.

Accelerate Onboarding Timeline

Reduce time from initial lead to signed MOU by 40% through automation and clarity.

Build Scalable Resources

Create a comprehensive franchisor deck and onboarding resource library for consistent communication.

Our Process

A structured 6-week journey from discovery to launch

Step-1
1 Week

Discovery & Research

Conducted stakeholder interviews and mapped the entire sales funnel to identify bottlenecks and opportunities. 1 week
Step-2
1 Weeks

Design Phase

Created wireframes and high-fidelity designs for the franchisor landing page with optimized form UX.
Step-3
2 Weeks

Development & Integration

Built the landing page, integrated CRM with Calendly, and set up automated email sequences.
Step-4
2 weeks

Launch & Optimization

Deployed the solution, A/B tested CTAs, and iteratively improved hero messaging based on data.

The Results

Measurable impact across all key metrics within 90 days

Franchise Form Submissions/Month
Before
18
After
32
+78%
Average Time from Lead to MOU
Before
60 days
After
36 days
-40%
Demo Bookings via Calendly
Before
12
After
29
+141%

Loved by Client

What Our Client Says

"Boscle helped us systematize the onboarding process — leads are warmer, conversions are faster. The entire team was professional, responsive, and truly understood our business needs."

KYF India Founder

Ready to achieve similar results?

Let's discuss how we can transform your digital presence and accelerate your growth.