We designed and developed a mobile-first e-commerce experience for Jab African Attire, improving product discovery, speed, conversions, and order volume.
Jab African Attire had a strong offline presence, but their online experience needed upgrades to support global customers.
Outdated website layout that didn’t reflect the vibrant, premium identity of the brand.
Slow load times, especially on mobile, affecting conversions.
Poor product categorization causing users to drop off early
Checkout friction due to unclear shipping information and layout issues.
No analytics tracking or funnel monitoring.
Clear, measurable objectives to transform their franchise acquisition process
We designed a fresh interface combining modern UI with cultural elements from African fashion — bold colors, clean typography, and a premium layout.
Over 70% of visitors were mobile users, so we redesigned the full experience for speed, clarity, and minimal friction.
We restructured the store with:
● better categories
● improved search
● size & color variations
● high-quality product gallery
● recommended products module
We improved the checkout flow through:
● simplified steps
● secure payment icons
● shipping & return info upfront
● cart reminders
● trust badges & reviews
● GA4 + GTM setup
● Added product view tracking, add-to-cart, abandoned cart, checkout steps
● Integrated email automation for cart recovery
In case of approved refunds, the amount will be processed within 9–15 business days to the original payment method.
Timelines may vary depending on your bank or payment provider.
A structured 6-week journey from discovery to launch
Before & After Results (90 Days)
Let's discuss how we can transform your digital presence and accelerate your growth.
“Smart software for scalable growth. Built for founders, loved by teams.”
contact@boscle.com
No. 1, GRS Villa Garden, Kelambakkam - Vandalur Road, Chennai, Tamil Nadu 600 127
+91 - 8056 733 813
